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Levi's Lecherous Legacy

Levi's Lecherous Legacy

We're all living in Nick Kamen's Laundrette now

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Mark Simpson
Feb 03, 2025
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Levi's Lecherous Legacy
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This year sees the fortieth anniversary of Levi’s legendary ‘Laundrette’ 1985 UK TV advertising campaign: one of the most successful and celebrated of all time - and probably the single most important for sowing the seeds of metrosexuality and spornosexuality. It also persuaded millions of 80s lads - myself included - to torture their testes by wearing …

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